As a marketing strategy Of Search Engine Optimization
A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate...
International markets
Optimization techniques are highly tuned to the dominant search engines in the target market.
The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.
In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany.
While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.
As of June 2008, the marketshare of Google in the UK was close to 90% according to Hitwise.
That market share is achieved in a number of countries.
See Also
Social Network
List of search engines
Search engine marketing
Trackback submitter
Website promotion
External links
Google Webmaster Guidelines
Yahoo! Webmaster Guidelines
Bing Webmaster Guidelines
Preventing Crawling
Preventing Crawling to avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain.
Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots.
When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled.
As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam..
Increasing prominence
Search Engine Optimization A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.
Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.
Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
As a Marketing Strategy
A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through PPC campaigns, depending on the site operator's goals.
Further SEO techniques Strategy
Social Bookmarking
Blog Commenting
Directory Submission
Classified Submission
Article Submission
Content Writing
Hot Topics News, Purpose Sharing
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